Page 26 - Wealth of Experience - Selling a Business 2019
P. 26

WORKING

          WITH ADVISERS





          Hiring the right advisers is essential.              We’d recommend that you find someone with a detailed
          They help guide business owners and                  knowledge of private equity. Having someone who
          put the foundations in place so that                 understands exactly what a private equity deal means and
                                                               its impact on shareholders and the management team is key.
          a deal can happen. Getting sound,
          objective advice makes it easier to                  If you hire advisers from several different firms or companies
          reduce the part emotions play in                     - say you use an accountancy firm that has no ties or real
                                                               existing contact with your law firm - you could potentially
          commercial decisions. The experts can                run the risk of it being difficult for them to stay on the same
          provide a more rational opinion and act              page.
          as a sounding board for thoughts and                 However, most advisers will have an established network
          ideas.                                               with whom they have worked before and are experienced at
          Of course, advisers don’t do all the work for owners. To   communicating with.
          state the incredibly obvious they provide advice - relying   Corporate Finance adviser
          heavily on client input to deliver on the best course of
          action during the exit process.                      Ideally, Corporate Finance advisers are introduced as early
                                                               as possible in the exit process. To begin with, it could
          It’s best to think of advisers as a team - not a set of   be on a more informal basis as having a team set up to
          independent people. Many of them will consult each other.   monitor market opportunities is no bad thing. This isn’t
          For example, the corporate finance consultant might   to say that they can’t make a difference at a later stage,
          start liaising with a tax team to find ways of delivering the   but in the best case scenario their influence and guidance
          largest post-tax sale value to the stakeholders.
                                                               early in the process can aid a better outcome. This also
          What’s more, it’s important that the advice team is on the   gives them the best chance of adding strategic input on
          same page and know what the end goal is. Alignment   subjects such as the next tier of management, passing on
          means that everyone works together to ensure all activities   customer relationships and structuring the business in a
          and initiatives are complementary to each other.     way that will attract a larger deal.
          Finding an adviser                                   43% of our respondents said their corporate finance
                                                               adviser delivered ten out of ten in terms of the value they
          When looking for advisers, finding someone you have good   added.
          chemistry with is key. Typically they’ll be involved for a long
          period - over 6 months is normal, so a solid relationship   Lawyer
          based on trust is important. Ideally, over the exit period an   Lawyers work with business owners throughout the exit
          owner will build up a great deal of rapport with their advice   process. Early in an acquisition, they will be conducting
          team.
                                                               due diligence and preparing initial drafts of the necessary
          Try to find advisers with sector experience. They will have   documents.
          a better idea of the key players in the marketplace, who’s   As completion approaches, lawyers will spend time
          likely to buy, what they would be looking for, as well as   finalising agreements, obtaining signatures on documents
          how best to present the business to them. It’s all about   and ensuring that the closing conditions are satisfied.
          being able to tap into the advisers’ network to find potential
          buyers and other experts who could help with your sales   M&A lawyers will work closely with their colleagues who
          process.                                             specialise in the areas relevant to the transaction. This
                                                               could be tax, employment, intellectual property law or
          It’s best to get advice from a team comprised of advisers   finance. If the sale is to a foreign party, M&A lawyers will
          used to selling businesses of your sort of size. If you think   engage with local or foreign counsel to ensure that the
          your business could be attractive to an overseas buyer,   deal is fulfilled in compliance with applicable laws.
          make sure you employ someone who has a proven network
          with the potential to reach them. Due, in part, to a weaker
          pound, we’re seeing UK firms becoming increasingly                           ...continued over the page >
          attractive to international buyers.






        26                                                     13   Cooper Parry Wealth Of Experience Survey Q13
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