Page 12 - Wealth of Experience - Selling a Business 2019
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CASE STUDY – BRENDAN MURPHY








                                                                                                                               THE VALUE

                                                                                                                               OF ADVICE





                                                                                                                               We’d got into the position         When it came to the due diligence,
                                                                                                                               where we were the                  it was even more thorough than we
                                                                                                                               dominant player in the             thought it would be. Being a US buyer
                                                                                                                                                                  they wanted to do the due diligence
                                                                                                                               UK in our industry and we          themselves. They were over here
                                                                                                                               wanted some help taking            for six weeks rooting through our
                                                                                                                               it to the next level. We           business. It was tough to keep this out
                                                                                                                               went to market towards             of view of our employees.
                                                                                                                               the end of 2015 with the           Confidentiality was paramount. We
                                                                                                                               goal of finding a buyer for        did well to keep it under wraps as
                                                                                                                               our business.                      much as we did.

                                                                                                                               The deal was with a trade company   Because we were a major player
                                                                                                                               in the US, owned by a private equity   in a niche industry, when the
                                                                                                                               house, who operated in our niche   deal was made public there was
                                                                                                                               sector. The sale enabled us to release   a lot of surprise. I was delighted
                                                                                                                               some equity from the company, de-  that the employee reaction was
                                                                                                                               risk a little bit and keep some control.   overwhelmingly positive. The existing
                                                                                                                                                                  management team remained in place
                                                                                                                                                                  so for all intents and purposes their
                                                                                                                                 “You’ve got to have              jobs remained the same.
                                                                                                                                 your heart and mind              We would have found it difficult if the
                                                                                                                                 on securing the sale.”           buyer tried to impose on us. However,
                                                                                                                                                                  they trusted us to know the UK
                                                                                                                                                                  market and gave us support where we
                                                                                                                                                                  needed.
                                                                                                                               Although they were a trade buyer,
                                                                                                                               much of the direction of the sale was   You’ve got to have your heart and
                                                                                                                               directed by the private equity house   mind on securing the sale. You need
                                                                                                                               who owned them.                    the mindset to really get the right
                                                                                                                                                                  value for the business. This said, I
                                                                                                                               In the run up to the deal there were   really enjoyed the process. It was very
                                                                                                                               three parties involved. Our Corporate   exciting.
                                                                                                                               Finance advisers really delivered their
                                                                                                                               value. All the arduous preparations   There was nothing we would have
                                                                                                                               were on top of running the business.   done differently. The main piece of
                                                                                                                               Our advice team really guided us   advice I’d give would be to find a
                                                                                                                               through the process. They provided   good corporate finance company.
                                                                                                                               really good support. One of their guys   They could understand where the
                                                                                                                               was even based in our office for two   value lay in our firm, not to mention
                                                                                                                               or three months before the deal went   the invaluable support they brought to
                                                                                                                               through.                           the table throughout.








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